Posting frequency

Menus, hours and prices change, so set a monthly day to gather the new documents and replace the old ones, and your answers stay as current as your posts.

Post what is on this weekend at the same time every Friday, so your customers learn when to look and you keep a steady rhythm without new work each week.

Choose a weekly number of posts for each channel that you can keep up, then stick to it for a month before you change it.

Lay your posts beside the gigs, bookings and open days already on your calendar, so the busiest days get a post before them, not after.

Write every post for the week in one block of time, then schedule each one, so a busy day never decides whether a post goes out.